Micro and small businesses lose out in different ways to their larger competitors.
Large companies and corporates have the staff and budget to use digital technology for automating their repetitive processes. This gives them two major advantages: it reduces their costs and improves their efficiency.
Most software on the market is targeted at the bigger organisations, because the software company believes that is where they can make bigger profits.
Large companies also have the benefit that they get more functionality for a reduced cost. Small companies end up using the entry-level because it is affordable. They lose out on the additional features that make that competitive difference.
Learning new software is a lengthy process and typically takes around six months to become familiar with all the features and organisation. Micro and small businesses don’t have the time, to commit to this learning curve and continue working in the way they have done previously.
Business models
One thing we should have all learned is that technology is disrupting traditional business models. Even before the coronavirus online sales were increasing and having a negative impact on traditional retail sales.
We are all familiar how companies like Amazon, Uber, Just Eat etc have transformed entire businesses and changed consumer behaviour.
What all three of these companies have in common is that they are providing a corporate solution for tens of thousands of small businesses.
The micro and small business competitive advantage model
For micro and small businesses to survive they need to have that same corporate infrastructure where they can plug into processes, procedures and systems.
This is the driving force behind OBT Synergy so we can help put on businesses gain a competitive advantage.